Montana Tourism Grant Program
There are presently no open calls for applications.
The Tourism Grant Program awards funds to strengthen Montana’s economy through the development and enhancement of the State’s tourism and recreation industry. The Tourism Grant Program is funded by the 4% Lodging Facility Use Tax; commonly known as the “Bed Tax”, which is collected from guests of hotels, motels, bed and breakfasts, guest ranches, resorts, short-term vacation rentals, and campgrounds.
The Recovery Destination Event Grant Application Cycle, offered through the Tourism Grant Program, is intended to assist Montana’s communities for destination events and new events that will generate out-of-area, State, and/or Country attendance and increase non-resident visitor traffic and revenue. This could include either a "Destination Event” for existing events that have been consistently held in a community and have a demonstrated history of economic impact for that community or an “Economic Recovery Event” for new events that can demonstrate through the submission the event will generate outside revenue coming into their community.
The event must be held in Montana by an eligible entity based in Montana which includes a tribal government; a primary, registered non-profit 501(c) organization; a city government; or a county government. Eligible entities are limited to one submission for one event in this recovery destination event grant cycle and the event must be held prior to June 1, 2024. The eligible entity must also be the primary organizer of the event.
The purpose, content, and / or material aspect of the event must be suitable for audiences of all ages. Some event-based activities are not eligible to be considered for funding including but not limited to: county or community fairs, school and league tournaments, high-school or family reunions, professional, or sporting and/or other events that are not identified as an interest to non-resident visitors [see Montana Destination Brand Research Study] as well as members-only events. Additionally, beyond the event, the eligible entity should have some alignment in the industry of tourism.
Each eligible applicant could be eligible for $5,000 up to $25,000 in grant funds and a match is not required; however, awarded funds will be distributed on a reimbursement basis only for eligible costs which include and are specifically limited to:
- actual advertisement / marketing costs for increasing non-resident and resident attendance such as traditional advertisement, digital marketing campaigns, social media post boosts / social media ads, e-communications [eblasts] to paid-for targeted market segments, and/or geo-fencing.
- event infrastructure costs limited to portable restrooms and/or wash stations and 25% of the rental costs for a permanent venue / facility where the event will take place.
- signage costs including production, construction, and/or installation costs of non-permanent signage directing attendees to the event, direct mailers [not including postage], and/or banners promoting the event.
The Recovery Destination Event Grant Application Cycle launches the 1st Wednesday of the New Year with submissions considered, reviewed and scored, and awarded in an on-going basis until all available grant funds are awarded or June 1st, 2023, whichever occurs first. A determination of award and award amount will be made within 30 business days* from the date of complete submission. A high-level of concentration will be given to events to be held in rural communities, the Eastern regions of Montana, in tribal communities, and prioritization of funding will be given to events that will occur in the shoulder-seasons of the year.
For more information, resources, and direct contact information please visit the Tourism Grant Program website at https://brand.mt.gov/Programs/Office-Of-Tourism/Tourism-Grant-Program.